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Hugo Boss, Bentley Motors, and TUMI Partner With ONE Championship For ‘The Apprentice’

Hugo Boss, Bentley Motors, and TUMI Partner With ONE Championship For ‘The Apprentice’

ONE Championship - December 4, 2020
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It’s been a busy second half of the year for ONE Championship, which continues to produce a plethora of martial arts events as COVID-19 restrictions ease. 

But fans shouldn’t forget that the promotion also has a reality television show in the works – “The Apprentice: ONE Championship Edition.“ 

With the premiere set for 2021, ONE recently signed three new partnerships with some of the world’s most luxurious brands. 

“We are delighted to announce that category leaders Hugo Boss, Bentley Motors, and TUMI are working with ONE on a series of exclusive marketing and branding activations for ‘The Apprentice: ONE Championship Edition,’” said Hari VijayarajanChief Commercial Officer of ONE Championship. 

“These class-leading brands understand the value of building leadership and affinity with our massive audience of Gen Y and Gen Z, who are the luxury consumers of tomorrow.” 

Steven Lam, Managing Director of Hugo Boss South East Asia, is just as excited to partner with the Singapore-based martial arts organization. 

“We believe the will to succeed is fueled by the confidence that enables us to achieve whatever we strive for. Regardless of the stage of life you are in, BOSS inspires people to succeed by fostering the most fundamental element of success: the confidence that you can,” Lam said. 

“We partnered with ONE on The Apprentice to help build the cast and contestants’ confidence through impeccable style, superior quality, and a captivating brand experience.” 

Calista Tambajong, Head of Marketing at Bentley Motors Asia Pacific, shares similar sentiments with ONE when it comes to core values.

“Bentley and ONE Championship both believe in unleashing modern real-life superheroes, celebrating values, and igniting dreams. When it comes to celebrating achievements in life, the two brands are not simply speaking about being financially successful, but also being driven in all aspects of life, and changing the world,” Tambajong said. 

“Some of the brightest and most successful business leaders in Asia who will serve as guest judges on the show have gone through extraordinary journeys in their lives and embody the virtues of Life Achievers, which defines the customer of today and tomorrow for Bentley.“ 

Additionally, Adam Hershman, Vice President of TUMI APAC and Middle East, expressed excitement about designing and launching the brand’s first esports product inside the show.  

“It is an incredible time for esports and this is a truly unique and innovative collaboration that opens up new possibilities for both brands. Esports players are always on the move and need worry-free travel solutions so that they can focus on what matters the most – world-class performance. At TUMI, we provide this peace of mind by designing products that are reliable, adaptable, and suited to your needs,” Hershman said. 

In the meantime, check out ONE: BIG BANG live from the Singapore Indoor Stadium this Friday, 4 December.

Singaporeans can catch all the action on meWATCH or the ONE Super App at 8:30 p.m. Singapore Standard Time (SGT). Also, Channel 5 will cut-in live with the action at 10 p.m.

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ONE Championship

ONE Championship is the largest sports media property in Asian history. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the largest sports entertainment events across Asia featuring the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. ONE Championship is broadcast to over 1 billion viewers across 118+ countries around the world with some of the largest global broadcasters, including FOX Sports, Setanta, MNC, Astro, Thairath TV, ABS-CBN, TV5, MYTV, HTV, OSN and more.

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